Siri auto-delete chats may become one of Apple's privacy hooks when its rebuilt assistant finally arrives. A new Bloomberg Power On report from Mark Gurman says Apple is preparing a new Siri app for iOS 27 with chat-style history controls.
The reported options sound familiar but important: delete conversations after 30 days, after one year or keep them indefinitely. Gurman also says the new Siri may arrive as a beta, which would be another sign that Apple is still trying to land the assistant overhaul it promised earlier in the Apple Intelligence cycle.
Privacy Has to Be the Pitch
Apple has spent years selling Siri around privacy. That means chat history cannot feel like an afterthought. If the new Siri behaves more like ChatGPT, Claude or Gemini, users will expect clear controls over what gets saved and for how long.
The details are still reported, not announced by Apple. But the timing lines up with WWDC season, where Apple is expected to talk more about AI, software and the next version of iOS. The useful thing here is not just the delete button. It is making retention visible before people start sharing personal context with an assistant.
The reported beta label would also give Apple room to move carefully. Siri needs to become more capable, but a privacy-first assistant cannot feel rushed or vague about where conversations go.
The Assistant Race Is Changing
Apple is behind in obvious chatbot features, but it still has an advantage if it can make AI feel native, private and less noisy. Auto-deleting chats would fit that lane. The harder part is making Siri useful enough that people want to use those controls in the first place.
We have been tracking this same voice-and-AI shift across Android too. Google is pushing related ideas with Rambler voice typing, which turns rough speech into cleaner messages. Apple needs its version to feel just as practical, not just more private.
