X Original Content Rewards is replacing Creator Revenue Sharing. The change matters for anyone who earns from posting on the platform. X says in its official program guide that it stopped accepting new Revenue Sharing enrollments on August 7, 2026. Current members can earn through September 7. Access to the replacement starts rolling out on September 8.
However, this is more than a name change. X now frames the payout system around qualified impressions generated by original work. That means the platform wants creators to make content that adds a real voice, perspective, expertise, or creative contribution instead of simply recycling what already performed elsewhere.
What changes for current X creators
Current Revenue Sharing members do not lose the old program overnight. X says they can earn through September 7, with two scheduled payouts on August 14 and August 28. Moreover, X expects a final payout for earnings through September 7 around September 11.
Starting September 8, existing members can begin applying for Original Content Rewards in Creator Studio. If a creator already completed identity verification and connected a valid payout method, X says those steps should not need repeating. Still, approval is not automatic; applicants must meet the new rules when they apply.
The new eligibility bar lowers the audience threshold. Applicants need 500,000 verified-user Home Timeline impressions in 90 days. They also need 500 verified followers and an active qualifying Premium subscription. Previously, the Revenue Sharing program listed 5 million organic impressions in three months. As a result, the new threshold could open the door to more midsize creators, although X still reviews applications and can decline them.
Original work becomes the payout test
Qualified impressions come from Premium users who see at least half of a post in the Home Timeline. X excludes repeated impressions from the same account, paid or promoted reach, fraudulent activity, and artificially generated traffic. Therefore, a big raw view count alone does not tell a creator what will qualify for payment.
X also draws a sharper line around reused material. Copied posts and lightly edited clips do not count as original content. Neither do aggregations without substantial context or cross-platform reposts. Commentary can qualify when it adds a genuine perspective. For example, a creator who explains a news event, adds reporting context, or analyzes a trend can still bring original value even while discussing somebody else’s post.
That direction fits X’s wider push to keep creators producing on-platform formats. The company recently added more creator tooling through X Live Studio and its livestream reward push. Likewise, React with Video gives users another way to add visible commentary instead of a bare repost.
What creators should watch next
The replacement program uses biweekly payouts and a $30 minimum, according to X. Creators need Stripe identity verification and a valid payout account. Eligible users may use an X Money Account. Meanwhile, the policy bans engagement farming, automated likes or views, deceptive material, and content that receives a helpful Community Note.
Most importantly, X reserves the right to decide who gets in and who stays in. So creators should treat the lower impressions target as an application threshold, not a promise of earnings. The practical play is straightforward: make work that is recognizably yours, keep account standing clean, and check Creator Studio when the new application access arrives.
