Anheuser-Busch is giving its loyal customers a brand new and yet creative way to order their Bud Light beer, with the brand new “Bud Light Button”. The “Bud Light Button” is a new beer delivery app that allows users to order some Bud Light with one tap of the finger. It has a unique “Up for Whatever” experience, that could do special deliveries made through the app. The app will now be available in the Washington, D.C. area.
When you download the Bud Light Button app, you notice that Bud Light has designed the app to inspire users to continue their fun. Bud Light Button users may also receive an “Up For Whatever” experience with their delivery.
Lucas Herscovici, Anheuser-Busch VP of Consumer Connections says:
“Some people will get just a little something extra, like Bud Light-branded gear, but once in a while, we’re going to deliver a really over-the-top, amazing experiences,” “Maybe that means we show up with a DJ who turns your gathering of friends into an amazing event. The only way to find out for sure what we’re going to do is to grab your phone and use the Bud Light Button.”
Anheuser-Busch will continue to work on delivering on its dream of becoming the best consumer packaged goods company in a digital market, and they are constantly looking for newer creative ways to enhance the overall consumer experience.
The Bud Light Button app is currently available on the Android platform with iOS coming in the future, promoting both an easy and quick beer delivery. Once installed, users can scan their credit cards for easy repeat purchases. The app can track the buyer’s current location for ordering. You can now order between 1 to 100 cases of beer and get it delivered in under an hour by Klink, a new alcohol delivery app that uses independent retailers to fulfill deliveries.