When it comes to naming companies that spend good amount of money on their ads to get their points across to their customers or rivals, Samsung’s the company you are looking for. Samsung is currently gunning for the smart home market with its recent $200 million SmartThings buy. As if that’s not enough to get their point across, the company’s recent ad resurrects David Hasselhoff’s Knight Rider legacy and his early-eighties partner, KITT. The humorous spot features David Hasselhoff, playing himself, stars in the ad created by R/GA for Samsung, and KITT acting all jealous with William Daniels, reprising his role as the voice of K.I.T.T. We sure do expect to see Samsung show off their smart home products this week at IFA, enjoy the ad after the break.
Source: SamsungTomorrow
