On October 21, 2026, Bose said it has acquired Skullcandy, the lifestyle audio brand based in Park City, Utah. Bose will keep Skullcandy as a separate brand inside its Premium Consumer Audio business, and the company will stay in Park City.
The announcement is datelined Framingham, Massachusetts, and Park City, Utah. Bose says both companies have spent decades finding new ways to bring people closer to the music they love. Together they plan to pair Bose audio expertise, technology, and global reach with Skullcandy’s design, its read on its own listeners, and its community ties.
A multi-year partnership already brought Sound by Bose technology to Skullcandy earbuds and headphones. Bose says that work showed the two brands can make products people want while staying true to what makes Skullcandy special.
Skullcandy keeps its own name
Skullcandy stays a separate brand. The release points to its roots in boardsports, including long relationships with athletes and supporters of that culture, plus connections across music, gaming, and fitness. Those communities, Bose says, open a way to reach listeners where the Bose brand has less presence today.
Bose also plans to invest in Skullcandy’s growth. The brand gets greater access to technology, resources, global distribution, and commercial relationships. It keeps the freedom to evolve in ways that fit its identity and its consumers.
“We believe this is a win for Skullcandy and our fans,” said Brian Garofalow, chief executive of Skullcandy. In the same statement he said Skullcandy was born on a chairlift in Park City, Utah, over 20 years ago, and that great music should be part of the experiences people love. The company about section dates the founding to 2003.
Who sold it, and what Bose will not say
Bose bought Skullcandy from a fund managed by Mill Road Capital Management LLC, a Connecticut private investment firm. Jones Day acted as Bose’s legal counsel. However, Bose said additional information, including financial and other terms, will remain confidential.
Lila Snyder, chief executive of Bose, said the company is expanding how it reaches listeners, not only through Bose products but through technology partnerships and a growing portfolio of brands. “As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that,” she said.
Bose’s description of itself now lists Skullcandy with Bose, McIntosh, and Sonus faber. The release does not name a price, a product roadmap, or any headphone that will change because of the sale.
Tech My Money recently covered Bose QuietComfort Headphones 2nd Gen and the newer Bose open earbuds. Those are Bose products. This announcement does not fold either line into Skullcandy.
The photo with this story is Skullcandy’s current site image. It shows a person in orange headphones and does not depict the acquisition.
