Amazon now includes Alexa Plus at no extra cost on compatible Fire TV devices in the US. The company posted the change in its devices newsroom. Eligible boxes get the upgrade even without Prime. Therefore this is a software rollout, not a new TV.
What Amazon turned on
Finding a show no longer depends on an exact title. Viewers can ask for a top-rated thriller, then follow up with something newer. Amazon says people now pick the top Alexa Plus pick over 40 percent more often. Also, Alexa Plus can move a Prime Video title from one Fire TV to another. Viewers can ask how many films an actor has made, then ask if that star is still on tour.
Meanwhile the company says Fire TV owners talk to Alexa Plus nearly twice as much as they did with classic Alexa. The assistant can pull a Ring camera onto the TV. It can dim lights for movie night. It can talk to a paired smart lock after someone asks it to lock the door. In addition, weather, recipes, scores, and timers now run from the couch.
What still sits behind Prime
The rollout covers current-generation Fire TV Sticks and the Fire TV Cube. It also covers Amazon Ember sets, plus Hisense and Panasonic TVs with Alexa Plus built in. Eligible Fire TV customers, regardless of their Prime membership status, are automatically upgraded to the Alexa+ experience. Amazon says there is no app to download and no subscription to activate.
However a Prime plan or the paid Standard Plan still unlocks Echo use and extra Fire TV tools. Those extras include Alexa Routines, some Ring camera moments, and Home Modes. Finally Amazon says more devices and regions may follow. TMM already tracked the Fire TV Adaptive Display rollout on Stick HD. The bigger Alexa rebuild also sat behind Amazon’s agentic Moonraker research.
