Ford has named its first midsize all-electric pickup the Ford Fathom electric truck, according to the company’s Fathom product page. The truck is the first vehicle on Ford’s new Universal Electric Vehicle Platform. Ford lists a starting MSRP of $28,350, not including destination, delivery, or dealer documentation fees.
Meanwhile, preorders are set to begin early 2027. Interested shoppers can already sign up for updates on Ford.com. That timeline follows last year’s Universal EV Platform reveal. Ford is still teasing Fathom rather than posting a full design gallery on the product page.
What Ford is promising at the price
Ford pitches Fathom as an everyday electric truck with a packed standard feature list for the money. Every Fathom will be BlueCruise capable for hands-free highway driving, Ford says. A large touchscreen with Apple Maps navigation is part of the package. Digital Key, remote control through the Ford app, Apple CarPlay, and Android Auto are all listed as standard.
Additionally, Ford highlights bidirectional power capability. That opens the door to powering tools or camping gear from the truck. Ford also projects more passenger volume than a Toyota RAV4. The page notes a frunk that can carry up to 400 pounds, plus bed space for gear.
Why the name and platform matter
Ford says it named the truck Fathom because real depth comes from understanding how people live. The branding leans on open-arms symbolism and an expansive interior. More important for product watchers is the platform story. Fathom is the first vehicle built on the Universal Electric Vehicle Platform. Ford is using that architecture to chase lower-cost, software-defined EVs.
However, Ford is not treating this as a stripped-down appliance truck. Bare-bones budget EV pickup concepts often ship without full infotainment. Ford is stacking BlueCruise capability, a high-res display, and smartphone integration into the base story. Destination charges will still raise the drive-away number above the $28,350 MSRP headline.
Where it sits in Ford’s EV lineup
Ford currently sells the Mustang Mach-E and E-Transit as its main all-electric nameplates after the F-150 Lightning production wind-down. Fathom is meant to open a more affordable truck door in that mix. The pitch also lands near other budget EV pickup efforts, including Slate’s cheap electric truck pre-order push.
Still, the public design package remains limited. Ford’s site and teaser materials emphasize lifestyle and tech claims more than complete body-line photography. Spy photos elsewhere suggest a footprint between compact and traditional midsize trucks, but those are not official Ford assets. Connected-car context for shoppers also includes broader phone-to-vehicle features such as Android digital car key support.
Availability
Finally, Ford says customers can join an updates list now. Preorders begin early next year. Full pricing with destination, battery range targets, and a clear design reveal will decide how competitive Fathom feels. Until then, the official story is a name, a platform first, and a $28,350 MSRP starting point.
