Faraday Future has sold roughly 16 cars in nearly a decade. Now the troubled EV maker wants to sell you robots instead. The Faraday Future robots range, branded “FF EAI Robot World,” covers humanoids, four-legged “robot dogs,” and industrial arms.
What FF is actually selling
The headliner is the All-New Futurist, a full-size humanoid priced at $89,900. That figure includes a $10,000 “Skills” package, and FF claims it is the only US humanoid that natively supports NVIDIA Sonic’s full-body motion control. Below it sits Navi, a “robot dog” that costs under $2,000 and supports custom development. FF even offers an optional 3D-printed dog head that doubles as a phone holder, and it pitches Navi as a child’s first robot. Meanwhile, the Faber series handles industrial “mobile manipulator” duties. FF splits the whole range into two ecosystems, one aimed at education and one at industry. It previewed the six-series lineup at the Automate show in Chicago.
The projections clash with the track record
Here is where skepticism kicks in. FF expects to ship more than 100 robot units in June alone. Moreover, it projects that first-half shipments will pass its original 220-unit target. Those numbers sound modest until you remember the car business. By early 2025, FF had delivered only 15 or 16 vehicles in total since its 2017 debut. Along the way, the company collected roughly a dozen lawsuits, repeated layoffs, and asset freezes tied to founder YT Jia. In other words, promising ambitious hardware has never been FF’s problem. Shipping it has.
A familiar gold rush
To be fair, the pivot is on-trend. Humanoids and embodied AI are the hottest category in tech right now. Serious players keep racing in, as when Humanoid lined up Bosch as a manufacturing partner. Even unusual designs keep landing, much like Orbit Robotics’ four-arm space robot. Still, those rivals are already shipping or partnering with established factories. FF, by contrast, is asking buyers to trust a company that has spent years missing its own deadlines. So watch the shipment count, not the press release.
