Spotify’s next music push may be bigger than songs, playlists, and podcasts. The company has reportedly been speaking with concert promoters about licensing live video rights for music festivals, while its already announced Reserved ticket program gives top Spotify Premium fans a shot at tickets before the general public.
The live-video talks were reported by Bloomberg and surfaced by RouteNote. Spotify has not announced a full live concert streaming product, so the video side is still in the reported-talks stage. Even so, the idea fits neatly with what Spotify has already said publicly about video and ticketing.
Spotify is trying to own more of the fan journey
At its 2026 Investor Day, Spotify said more than two thirds of Premium subscribers have now watched music videos on Spotify. The company also announced Reserved by Spotify, a Live Nation partnership that holds two tour tickets for an artist’s most dedicated Spotify Premium fans before those tickets go on sale to the general public.
That ticket feature is not just a perk. It turns Spotify’s listening data into access. A fan who repeatedly streams an artist is suddenly more valuable inside the app, because Spotify can use that signal to help connect the artist, the concert promoter, and the listener before scalpers or casual buyers enter the queue.
Tech My Money previously covered how Spotify Reserved saves concert tickets for superfans. The reported live-video talks would push the same strategy further. Instead of sending fans out to another service to watch concert footage, Spotify could keep discovery, clips, tickets, and possibly live performances in one loop.
The concert film test is already visible
Spotify has already shown that it wants artist video to feel more premium. In May, the company released Billions Club Live with Olivia Rodrigo: A Concert Film after 1,500 of Rodrigo’s top fans attended a Barcelona performance tied to her you seem pretty sad for a girl so in love era.
That is different from a livestreamed festival feed, but it shows the shape of the opportunity. Spotify can identify intense listeners, invite them into a real-world event, turn the event into video, and then give the wider fan base another reason to open Spotify beyond audio playback.
Why this matters
The bigger play is clear: Spotify wants to be closer to the moment when fandom turns into money. Streams pay artists one way. Tickets, fan video, artist clips, merch, and paid add-ons can create other lanes. For Spotify, that means more reasons for Premium subscribers to stay. For artists, it could mean more direct demand from fans who have already proved they care.
The caution is that none of this fixes the messy economics of touring or ticket access by itself. Live concert video rights would need promoter, artist, venue, and label alignment. Reserved tickets also depend on real inventory. Still, Spotify’s direction is becoming obvious: the app does not want to stop when the song ends.
