Sony Brings True RGB to BRAVIA TVs and Adds Theater Trio

Sony BRAVIA True RGB is the real story behind Sony’s latest TV and home-theater launch. Engadget split the announcement into separate TV and speaker posts. The official Sony Electronics release treats it as one connected home-cinema push. That is the better way to cover it for Tech My Money.

The company announced the BRAVIA 9 II and BRAVIA 7 II, its first True RGB BRAVIA TVs. It also introduced the BRAVIA Theater Trio, a wireless speaker system built to complement big-screen movie setups.

True RGB is the TV headline

Both new TVs use Sony’s RGB Backlight Master Drive Pro. Conventional LCD TVs often start from white or blue LED light and use filters. Sony says this system controls red, green and blue LEDs independently.

The goal is more color volume, stronger brightness and cleaner color from wider viewing angles. Sony says this is the largest color volume it has delivered in a home TV.

The BRAVIA 9 II is the flagship model. It adds newly developed LED controllers, Immersive Black Screen Pro and Acoustic Multi-Audio+ with up-firing beam tweeters. Sizes include 65, 75, 85 and a huge 115-inch class model.

The BRAVIA 7 II is the step-down True RGB line, but it still gets the core RGB backlight technology. It ranges from 50 inches to 98 inches. That gives buyers more size options before jumping to the ultra-premium BRAVIA 9 II.

Theater Trio is Sony’s matching audio play

The BRAVIA Theater Trio is a three-speaker wireless system. It uses front left, right and center channels. Sony says it worked with Sony Pictures Entertainment sound creators while developing the system.

The Trio uses 360 Spatial Sound Mapping to create up to 24 phantom speakers. That is Sony’s way of widening the sound field without filling the room with separate physical speakers.

Sony also introduced Direct Connect for compatible BRAVIA TVs. It lets some TVs connect directly to optional wireless subwoofers and rear speakers without requiring a soundbar.

That is why this works better as one article. Sony is not just launching a TV panel story or a speaker story. It is trying to sell a full premium living-room cinema stack.

Prices start high

The BRAVIA Theater Trio lists for $2,199.99 in the U.S. The BRAVIA 9 II starts at $3,599.99 for the 65-inch class model. The 115-inch class version reaches $30,999.99 and arrives this fall.

The BRAVIA 7 II starts at $1,599.99 for the 50-inch class model. The 98-inch class version lists for $8,999.99. Sony says some models are available now, while the 50-inch and 98-inch BRAVIA 7 II sizes arrive this summer.

For readers following premium home theater gear, this is one of Sony’s most interesting BRAVIA refreshes in years. The specs are expensive, but the direction is clear: better color, bigger screens and fewer audio boxes around the TV.

The open question is whether True RGB looks meaningfully better in normal living rooms. Sony is promising higher brightness and purer color. The real judgment will come when reviewers compare these sets against top OLED and Mini LED TVs side by side.