Ferrari Luce Gives Jony Ive’s LoveFrom Its First Full Car



Ferrari Luce is the first full car design from LoveFrom, the design house founded by Jony Ive, and it does not look like Ferrari is tiptoeing into EVs.

Engadget got an early look at the finished luxury electric vehicle, which pairs Ferrari’s first fully electric powertrain with exterior and interior work credited to LoveFrom. The result sounds less like a quiet compliance car and more like Ferrari trying to use its first EV to widen the kind of buyer who sees themselves in the brand.

A Ferrari EV With A Very Different Shape

The Luce is not a low-slung two-seat sports car. It is closer to a high-end four-door EV with five seats, rear-hinged back doors, and a profile that sits nearer to a sporty crossover than a classic Ferrari coupe. That alone will probably split longtime Ferrari fans.

Still, the layout gives Ferrari a different kind of flagship. Engadget says the back seat is roomy, though rear headroom is limited. The rear doors can close at the press of a button, and the cabin carries over the unusual knobs and controls Ferrari previously showed in the Luce interior.

The more interesting question is whether this design move helps Ferrari reach people who admire the badge but do not want the usual supercar ritual. That is close to the lane we saw with the AMG GT EV’s huge performance push: old performance brands are trying to make electrification feel expensive, emotional, and brand-specific.

The Numbers Are Still Very Ferrari

Under the body, the Luce sounds serious. Engadget reports four electric motors, one for each wheel, with 1,035 horsepower. Ferrari is also using four-wheel steering, active suspension, and a Vehicle Control Unit that can adjust motor output and suspension behavior every five milliseconds.

The battery is listed at 122 kWh gross. Charging tops out at 350 kW, and Ferrari is targeting 329 miles on the European WLTP cycle. In U.S. EPA terms, that would likely land lower, but it still gives the car enough range to avoid feeling like a short-hop showpiece.

Ferrari also seems determined not to let silence define its first EV. Instead of a fully fake soundtrack, the Luce reportedly uses an acoustic pickup at the rear axle to sample motor vibrations and amplify them into a distinctive driving note. That may be the most Ferrari part of the whole project: even the electric motor has to perform.

Price And Timing Still Matter

Ferrari has not announced U.S. pricing. Engadget says the Italian-market starting price is EUR550,000, which would put the Luce above the Purosangue and deep into collector-grade territory.

That makes the Luce less of a mainstream EV story and more of a signal. Ferrari is entering the electric era with a Jony Ive-connected design statement, a five-seat body, and enough power to keep the old guard from dismissing it outright. Now it has to prove the thing drives like a Ferrari, not just looks like a very expensive argument.