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Xbox Console Prices Are Now Much Higher in the EU and UK

EU and UK tags jump after August 1 worldwide update

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Xbox branding art from Xbox Wire console price update announcement
Image: Xbox Wire / Microsoft

Xbox console prices jumped again after Microsoft’s August 1 worldwide update. Engadget checked regional store pages. Europe and the UK look steeper in local currency than the U.S. dollar chart alone suggested.

Moreover, Xbox said in June that 512 GB models would rise by about US$100. 1 TB models would rise by about US$150. The company also said it would sunset the 2 TB console configuration.

What European and UK store pages show now

According to Engadget’s August 2 check of Xbox store listings, EU prices now look like this:

  • Xbox Series S (512 GB): 499.99 euros
  • Xbox Series S (1 TB): 599.99 euros
  • Xbox Series X Digital (no disc drive): 749.99 euros
  • Xbox Series X: 799.99 euros

In addition, Engadget lists these UK figures:

  • Xbox Series S (512 GB): 429.99 pounds
  • Xbox Series S (1 TB): 519.99 pounds
  • Xbox Series X Digital (no disc drive): 619.99 pounds
  • Xbox Series X: 669.99 pounds

That puts the entry-level Xbox Series S near the equivalent of about US$575 for European buyers. Engadget used current exchange rates for that comparison. Treat the euro and pound tags as store-observed prices. Xbox’s official June post only published U.S. dollar deltas for the worldwide change.

Why Microsoft says prices went up

Xbox blames a components crisis. In the June update, the company said console storage and memory prices rose more than 2.5x. It also expects another doubling by fall 2027.

However, consoles sit in a worse margin box than phones or PCs. Xbox says consoles are typically sold for less than they cost to make. Component spikes hit hardware sticker prices faster for that reason.

Microsoft also pointed to accessibility programs around the hike. Those include Buy Now, Pay Later and interest-free financing where available. Retail partners can offer previously played consoles. Microsoft Stores also list certified refurbished units for up to US$100 off MSRP.

What it means for buyers

Still, the EU and UK jump is the story right now. Players who waited after the June announcement now face higher local tags. Those tags look steeper than a clean $100 to $150 conversion.

Therefore, shopping is less about waiting for a seasonal cut. Compare new, refurbished, and trade-in paths instead. The same storage squeeze shows up elsewhere in console land. That includes expensive expansion drives like the SanDisk 8TB PS5 SSD. It also includes higher software sticker shock such as GTA 6’s $80 standard tier.

Finally, Xbox still pitches Series S as the lowest-cost way into this year’s big multiplatform slate. That claim is relative. After August 1, “lowest-cost” starts much higher in Europe and the UK than it did last month.

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