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Facebook Will Display Videos Properly On Mobile

Vertical videos will arrive for iOS and Android within the next upcoming weeks

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Facebook has been working on improving its mobile video experience for quite some time. Even last year when they brought 360 videos to our news feeds, we knew that they were trying to work on providing a friendlier video viewing experience for us mobile users. And while the Facebook LIVE adventures have been a part of many of our weekly (and sometimes daily) lives, there has always been one major complaint from nearly all mobile Facebook users and that is just how horrible the regular video viewing encounters have been. Well, Zuckerberg and Co. have plans to change that for us within the next couple of weeks.

According to our sources, the new video viewing experience won’t be resembling the way Snapchat (or Instagram) displays their video orientation, which immerses you into the video. But you’ll be able to notice that videos aren’t cropped anymore and that the ratio has completely changed (2:3 rather than the current 1:1). This makes for a much more comfortable viewing experience without even having to select the video and watch it separately from the news feed.

“We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.” a spokesperson told Marketing Land

Now you can watch videos that your friends may have shared, right in your news feed and not have to leave them for a proper viewing experience. And if Mashable‘s information is good, we can expect this within a few weeks.

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Image Credit: Marketing Land

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